Evaluation of university unit logos in the context of visual identity
1DİCLE ÜNİVERSİTESİ, SANAT VE TASARIM FAKÜLTESİ, GÖRSEL İLETİŞİM TASARIMI BÖLÜMÜ
Yildiz Journal of Art and Design 2022, Vol. 9, Issue 2, pp. 127-137; doi.org/10.47481/yjad.1207082
Abstract
Branding is very important for institutions today, where information has a rapid spread net-work. Branded institutions stand out among their peers and become more attractive to their target audience. At the same time, being known in national or international platforms depends on brand success. For this reason, institutions need a rational, aesthetic and up-to-date corporate identity guide in the promotion of their products and services. Corporate identity is shaped according to the strategy, philosophy, services of the institutions and the desires of the target audience. Here, visual identity elements, which we can express as the visible face of the institution, have a great role. Because the communication established with visuals develops faster and reaches universal dimensions. The most basic element of visual identity is logos and emblems. Visual design elements that make up the visual identity of the institution; It is designed according to the logo and emblem in the context of shape, typography and color. For this reason, logos and emblems, which form the basis of the visual identity of the institution, are the first symbols encountered in the branding of the institutions. Visual identity will con-tribute to the widening of the communication network of the universities known in national and international platforms and keeping them visible like other institutions. This contribution will be realized when universities adopt the corporate identity guide with all their units and reflect the visual identity of the institution they belong to. Because universities are a whole with all their units. From this point of view, it is aimed to evaluate the logos used in the sub-units of state universities in Türkiye in the context of visual identity. In the study, the logo and emblem designs in the corporate identity guides and web pages of the universities were exam-ined with a descriptive research model. The concepts of the study were turned into a report within the scope of field scanning. The obtained university logos were analyzed in the context of visual identity. In this context, the research is qualitative. As a result, it has been understood that many universities have weak corporate identity guides or do not have corporate identity guides, so they cannot reflect their visual identities. At the end of the research, suggestions are presented for universities in this situation.
Keywords: Emblem; visual identity; identity; logo; brand; branding.
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KARAGÖL, R. Evaluation of university unit logos in the context of visual identity. Yildiz Journal of Art and Design 2022, Vol. 9, pp. 127-137. https://doi.org/10.47481/yjad.1207082
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