The reflection of current news to advertising campaigns

In our age, with the increase in production and consumption, new technologies required restructuring in advertising campaigns with competition in the advertising sector. Advertisements were prepared using many different channels and new methods and steps were taken to update the advertising campaigns. When an advertising campaign is being created, it is important to catch current time of the day has a significant impact on advertising. While process of advertising design campaign depends on certain elements, it incorporates the current thinking and designing structure by taking advantage of the different dynamics within itself. Advertisement, which is transformed from past to current structure, moved on sales of products and service areas such as sales contain, persuasion, catching up to date, media monitoring and new design alternatives. This situation helped to increased consumption and brought advertising campaigns to a new level. In this research, while advertisements campaigns with target audience were analysed, at the same time capturing the dynamics of the current time and selected advertising campaigns were examined in terms of content and visual communication design.